Juventus Arena

In northern Turin, the Allianz Stadium is more than the home ground of Juventus: it is a purpose-built football venue where the club’s recent history can be read in the stands, the museum and the surrounding sports district. The stadium stands on the site of the former Stadio delle Alpi, but its closer seating and compact bowl give it a very different feel. For visitors, the useful distinction is that a match ticket, a museum visit and a guided stadium tour are separate experiences, each with its own schedule and availability.

A new home built for football

Juventus opened the stadium on 8 September 2011, after construction began in 2009 on the former Delle Alpi site. The club’s first official match followed three days later: Juventus beat Parma 4–1 in Serie A, with Stephan Lichtsteiner scoring the first competitive goal at the ground. The opening ceremony had included a friendly against Notts County, a reminder of the historic connection between the two clubs, but the Parma fixture was the first league match.

The design places supporters close to the action. Juventus reports a capacity of 41,507 and a minimum distance of 7.5 metres between the front row and the pitch. The stands form a continuous, covered bowl rather than a vast athletics arena, helping explain why the stadium feels more intimate than the ground it replaced. The club presents it as the first Italian football stadium built as a club-owned venue. Its current name comes from a sponsorship agreement that took effect in 2017; older records may call it Juventus Stadium or Juventus Arena.

From match venue to club museum

The Juventus Museum opened in 2012 and gives a visit a second layer beyond the architecture. Its displays use trophies, shirts, photographs, documents and multimedia to trace the club’s history and its place in Italian football. The museum is housed beside the stadium within a larger sports and commercial district that also includes club facilities. It is a dedicated football museum, not a general museum of Turin, so visitors interested in the city’s broader history should plan separate stops elsewhere.

Juventus has hosted major international matches here, including the 2014 UEFA Europa League final and the 2022 UEFA Women’s Champions League final. Those events brought the stadium onto a wider European stage, while its regular life remains tied to the club’s men’s and women’s teams, other events and guided tours. The setting also makes clear how contemporary sports architecture can help shape a neighborhood: the stadium is not an isolated monument but the centrepiece of a developed club campus.

What the guided tour includes

The official Museum and Stadium Tour combines a self-guided museum visit with a stadium tour led by a dedicated guide. The route enters selected areas normally reserved for players and staff, although the exact itinerary can change with matches, maintenance and other events. Juventus warns that capacity is limited and recommends buying online in advance; a ticket-office place is available only if seats remain. The club’s current page lists combined tickets from €29 online, but the price and tour options depend on date and availability.

Museum opening hours listed by Juventus are 9:30 a.m.–6:30 p.m. Monday through Friday and 9:30 a.m.–7:30 p.m. on weekends and public holidays. Match-day schedules vary with kick-off time, and the museum ticket office closes an hour before the museum. Stadium tours depart at scheduled times rather than running continuously. Check the club’s booking page shortly before travel, especially if a match or event is due: access to particular spaces, including the pitchside or dressing room, may be restricted.

Getting there and choosing the right visit

Turin’s GTT transit operator lists buses 3, 62, 72 and 75 for the stadium area. On event days, the special 9/ service connects the Bernini metro station and the stadium, continuing toward Porta Nuova after the event. Service patterns can vary, so check GTT’s live route information before setting out. Driving and parking are also possible, but spaces and road access may be managed differently on match days; the club directs visitors to its dedicated parking information.

The museum is fully accessible to visitors with mobility difficulties, according to Juventus. The standard stadium tour is more demanding: it includes long walks, ramps and stairs, and the club says it is not suitable for people who cannot walk or have mobility difficulties. It organizes adapted tours on selected dates, which can be requested through the museum contact. That distinction is worth checking before buying, rather than assuming the museum’s accessibility applies to every part of the stadium route.

A Turin landmark with a working calendar

The Allianz Stadium is best approached as both an architectural visit and an active sports venue. Its tight sightlines, club museum and match history make it rewarding even for visitors who are not attending a game, while its location outside Turin’s historic centre means transport planning matters. The club’s online tour calendar is the reliable source for available dates, prices and route changes; the stadium is not open for unrestricted entry simply because it hosts events throughout the year.

For a first visit, allow time for the museum before the guided tour and leave room for event-day crowds. Then look beyond the trophies to the building itself: the close stands, covered bowl and connected campus show how Juventus designed a home around football rather than adapting an older multipurpose arena. That combination of sporting memory and contemporary urban design is what makes the stadium a worthwhile stop in Turin.